To be the preferred micro housing finance company for all stake holders.
To help build a society where everyone has a conducive habitat to live and work in with dignity and to be the preferred provider of innovative financial solutions for housing, particularly to low income segments and women in rural and semi-urban areas
1.Economically Weaker Section (EWS)
2.Low Income Groups (LIG)
1.To place the customer’s interest first.
2.Transparent and ethical approach in all dealings.